Rockstar have announced an upcoming weekend of festivities for The Lost and Damned. From the 5th to the 7th June anyone who downloads a TLAD gamer picture and then either plays a GTA IV multiplayer game or downloads TLAD itself will be entered to win some great prizes, as detailed below.

All weekend, from Friday June 5th through Sunday June 7th - anyone who downloads the free "Lost and Damned Registration Gamer Picture" and then either plays a Grand Theft Auto IV multiplayer session or downloads the Grand Theft Auto IV: The Lost and Damned game add-on content on Xbox LIVE® will be automatically entered to win a Grand Prize entertainment system worth over ,100 or a range of other prizes including Best Buy gift cards, Microsoft Points and free Xbox LIVE Subscriptions. See official rules here.

Full range of sweepstakes prizing as follows:

1 Grand Prize

A Samsung - 52" 1080p Flat-Panel LCD HDTV (Model: LN52A580 | SKU: 8794049)

B&W Panorama Sound Bar

Monster Cable - Ultra Series 1000 4' HDMI A/V Cable (Model: U3 V1000 HDMI-4 | SKU: 8473546)

3 First Runners-Up

00 Best Buy gift card

6 Second Runners-Up

0 Best Buy gift card

4000 Microsoft Points

12 Third Runners-Up

12 Month Xbox LIVE Subscription

Source: Official GTA IV website